On paper and in the field: the Sony Alpha 7 IIIs are top-notch.
As a professional press photographer, then corporate and institutional photographer, these cameras have been tested, retested and, of course, approved! Nothing beats eye detection for focusing! A tool we can't live without!

So why change? Is it really necessary to switch to the Sony Alpha 7 IV? Is it worth the price of a change?

And how can you be sure of the quality of the result?

To answer this thorny question asked by many professional photographers and photography enthusiasts alike, we met Stéphane Luyten, the boss of Colorfields labo located in Walloon Brabant, just outside Brussels.
Stéphane talks about his profession and his passion, and answers our questions straightforwardly.