ISOWAY: communication through images, to "immortalize emotions".

Thank you to Stéphanie Heffinck, editor-in-chief (Walloon Brabant - Hainaut - Wallonie picarde) of CCI mag for this fine article on our activities..

The subjects, urban or natural, stand out, arranged in a sphere that seems to be suspended, the whole offering an aesthetic, original and poetic rendering...

Thanks to the art and mastery of the photographer, armed with modern technologies, editing software and specific programs, " tiny planets " drift away in the wake of their creator's reveries.

The eye that loses itself in their contemplation sees the Château de la Hulpe, the European Parliament or the Bois de Villers from a new angle.

These tiny planets by Paul Marnef (Isoway) intrigue all those who approach them and want to believe that these little worlds are floating somewhere above their heads.

But their striking effect can also be used for original communication by an organization or company that stands out for its "visual boldness", enhanced by a striking phrase.

These "Little Prince planets", as Paul likes to call them, are the result of a 360° panoramic photo whose elements are skilfully assembled and orchestrated by their creator.

But these nuggets aren't the only achievements of ISOWAY, a photo, video and digital communications agency that captures portraits, events, architecture and more for its customers.

"We like to say that we accompany you to immortalize your emotions," sums up Isoway's founder. " Corporate photography, aerial photography, fashion photo shoots..." are also within our remit, he adds, listing the types of work the company carries out. Recently, the agency carried out several assignments for the Walloon Parliament.

Development of corporate photo business

By joining the entrepreneurs' network of the Walloon Brabant Chamber of Commerce & Industry, ISOWAY now wants to make its activities more widely known to a targeted audience.

In fact, the agency is strongly developing its corporate photo business. "Corporate photos are a powerful tool for increasing visibility and conveying corporate values and assets. Produced in a highly professional manner, they are one of the ways you can stand out from the competition, build customer loyalty and attract prospects. By highlighting your products, services and the teams who provide them, you establish a bond of proximity and trust. Finally, quality images optimized for the web offer the opportunity to optimally position your company's website in search engines.

Paul Marnef calls on his extensive network of photographers, whose strengths and areas of expertise he has identified. Drawing on his long experience in the industry, he also knows the world of editors, who take on tasks such as photo selection, retouching and customer follow-up. And with good reason: Paul still runs a photo agency in Paris, having spent 7 years as head of Sipa press, one of Europe's leading photojournalism agencies.

"We can quickly mobilize photographers from all over the world, ensuring the quality of the service and the suitability of their work for the assignment. We do all the selection, coordination and follow-up work in-house..." explains the photographer, who himself still indulges his passion in the field.

"For some projects, there may be several of us, on different continents", he adds, insisting: "We choose the photographer whose style, usual work and approach seem to us to be most in tune with the customer's expectations. Both upstream and downstream, we carry out quality control, sometimes calibrating a screen, sometimes retouching a shot. Sometimes it's a matter of detail, like a small stain on a table or a bit of dust, but we strive to provide photos that are truly representative of a sector and that highlight the subject. Finally, thanks to our good command of social networks, we can also help our customers to attract followers on Instagram, for example, who correspond to their niche," concludes Paul Marnef.