ISOWAY is featured in CCI MAG.

ISOWAY: communication through images, to ‘capture emotions’.

Thank you to Stéphanie Heffinck, editor-in-chief (Walloon Brabant – Hainaut – Picardy Wallonia) of CCI mag for this article on our activities.

Subjects—whether urban or natural—appear to float within a suspended space, producing an aesthetic, original and poetic effect.

Thanks to the artistry and skill of the photographer, armed with modern technology, editing software and specialised programmes, these ‘mini-planets’ drift off into the realm of their creator’s imagination.

The viewer, lost in contemplation, sees the Château de la Hulpe, the European Parliament and the Bois de Villers from a new perspective.

Paul Marnef’s ‘tiny planets’ intrigue viewers and create the impression that these small worlds are floating above them.

Their striking effect can also reinforce the communication strategy of any organisation or company that chooses this ‘visual boldness’, complemented by a concise slogan.

These ‘planets of The Little Prince’, which Paul particularly favours, are created from a 360° panoramic photograph whose elements he has skilfully assembled and orchestrated.

These services are not exhaustive; the agency also produces video and digital communication content, covering portraits, events and architectural projects for its clients.

Photo: a miniature model of the European Parliament in Brussels.

Mini-planet photo of a cyclist in Vieusart, Walloon Brabant (near Louvain-la-Neuve).

“We often say that we work alongside you to capture your emotions,” explains the founder of ISOWAY. “Institutional photography, aerial photography, fashion shoots…” are also within our remit, he adds, listing the types of work carried out by the company. Recently, the agency has also undertaken several assignments for the Walloon Parliament.

Event: Art On Cars at The Gate Nivelles – Hanane Risayindi

Architectural photography in Louvain-la-Neuve – Walloon Brabant

Development of the corporate photography business

By joining the network of entrepreneurs at the Walloon Brabant Chamber of Commerce and Industry, ISOWAY now aims to raise awareness of its activities amongst a targeted audience.

The agency is significantly expanding its corporate photography business. “These photographs serve the interests of businesses as they are a powerful tool for increasing visibility and conveying values and strengths. Produced to a very high professional standard, they are one of the ways to set yourself apart from the competition, build customer loyalty and attract prospective clients. By showcasing your products, your services and the teams behind them, you build a sense of closeness and trust. Finally, high-quality images optimised for the web will help ensure your company’s website is ranked as highly as possible in search engines.”

Paul Marnef draws on his extensive network of photographers, whose strengths and areas of specialism he has identified. Drawing on his long experience in the sector, he is also familiar with the world of editors, who handle tasks such as selecting photos, photo retouching and liaising with clients. This experience is reinforced by his continued leadership of a photo agency in Paris, following seven years as director of Sipa Press, one of Europe’s leading photojournalism agencies.

“We can quickly deploy photographers worldwide, ensuring the quality of the service and that their work meets the client’s requirements. Internally, we handle all the selection, coordination and follow-up work…”, explains the photographer, who still pursues his passion in the field himself.

“For certain projects, several of us may be working across different continents,” he adds, emphasising: “We select the photographer whose style, usual body of work and approach we feel best align with the client’s expectations. We perform quality control at the start and end of the process, whether by calibrating a screen or by retouching a photograph. These may be minor details—a small stain on a table or a speck of dust—but we go to great lengths to deliver images that accurately represent the sector and showcase the subject. “Finally, thanks to our strong expertise in social media, we can also help our clients attract followers who match their niche, for example on Instagram,” concludes Paul Marnef.

Gala evening at the Dome in Charleroi to mark the 20th anniversary of ETNIC.

Johan Martens – Tom Bosserez – Jan Rongé – KU Leuven