Whether you are a professional looking to optimize your company's visual communication or a tech enthusiast curious about our latest equipment tests (like the Sony Alpha 7 IV), this blog is made for you. Here you will find expert advice on HDR photography, the secrets behind successful corporate retouching, how to choose a trusted photo lab, as well as our latest field reports. Follow our updates and discover how we capture light to tell your finest professional stories.
ISOWAY supported ELRA at a European event dedicated to the IMOLA IV project. This institutional photography assignment in Brussels aimed to showcase the presentations, discussions and communication aspects of a European project.
ISOWAY recently carried out professional photographic coverage to mark Loris Pirotte’s signing for KAA Gent. The young Belgian midfielder, who came through the ranks at RFC Liège, is joining Jong KAA Gent, the club’s Under-23 team, to continue his development in a structured and ambitious environment.
This photography project also forms part of a relationship built on trust with Tabti Consultancy Group, an agency specialising in supporting professional footballers and young talents.
An artist’s portrait goes far beyond a conventional photograph. It reveals an identity, captures a distinct world and tells a unique story. That is why a successful photo shoot for an artist requires meticulous preparation, attentive listening and genuine technical mastery. The specialist photographer must combine artistic sensitivity with professional rigour. Every aspect plays a decisive role: the choice of location, the management of light, the equipment used, the composition and, of course, the retouching process.
Which software should you use, which retouching techniques should you prioritise, and how should you export your images to achieve a professional finish? Discover my tips as a corporate photographer to make your corporate photos look their best.
Everything you need to know about corporate photography with ISOWAY: portrait photography, photo coverage and photo shoots in Walloon Brabant, Brussels and Louvain-la-Neuve, and an understanding of the key considerations in corporate photography.
What are the key questions to ask a professional photographer specialising in event photography and corporate photography, as well as conferences and seminars, to ensure a successful photo shoot?
HDR (High Dynamic Range) photography is a technique that enables professional and experienced amateur photographers to capture images with a wider range of brightness levels than a traditional camera can handle. It is particularly useful for subjects with high contrast, such as outdoor landscapes, historic buildings and interiors.
On paper and in practice, the Sony Alpha 7 III is top-of-the-range.
As a professional press photographer, and later a corporate and institutional photographer, I have tested these cameras extensively and they have consistently performed well. Eye-detection autofocus is particularly effective, and I now find it essential.
But why change? Is it really worth switching to the Sony Alpha 7 IV? Is the switch worth the cost?
How can we ensure the outcome will be of high quality?
To answer this tricky question, which many professional photographers and photography enthusiasts ask themselves, we met Stéphane Luyten, the owner of the Colorfields lab, located in Walloon Brabant, on the outskirts of Brussels.
Stéphane discusses his profession, his passion and answers our questions directly.
A new year means new resolutions. We’re starting this year with energy and readiness to tackle every challenge. The 2022 focus is clear: Communication. How can you increase your visibility and promote your brand or business?