What are the main questions to ask a professional photographer specializing in event and corporate photography, conferences and seminars, for a successful photo shoot?

HDR (High Dynamic Range) photography is a technique that enables professional photographers and discerning amateurs to capture images with a wider range of luminosities than a traditional camera can manage. It is particularly useful for high-contrast subjects such as outdoor landscapes, historic buildings and interiors.

On paper and in the field: the Sony Alpha 7 IIIs are top-notch.
As a professional press photographer, then corporate and institutional photographer, these cameras have been tested, retested and, of course, approved! Nothing beats eye detection for focusing! A tool we can't live without!

So why change? Is it really necessary to switch to the Sony Alpha 7 IV? Is it worth the price of a change?

And how can you be sure of the quality of the result?

To answer this thorny question asked by many professional photographers and photography enthusiasts alike, we met Stéphane Luyten, the boss of Colorfields labo located in Walloon Brabant, just outside Brussels.
Stéphane talks about his profession and his passion, and answers our questions straightforwardly.

New Year's resolutions! We're starting this year over-motivated and ready to face any challenge! And the 2022 challenge: Communication. How can you increase your visibility and promote your brand or company?

LinkedIn is the professional social network par excellence. Whether you're looking for a job, finding customers, or developing your business relationships. LinkedIn lets you build a real network that's relevant to your business. And the first thing people see on your profile is your photo portrait!

So what are the secrets of a perfect LinkedIn profile photo?

As you stroll through the city, you'll discover that it's overflowing with parks, monuments, unusual buildings, historic streets and places, each more photogenic than the last. It's perfect for us photographers!

Whatever your photographic style, the city has something for you! Here are our top 5 locations for photo shoots in Brussels.

Corporate photography is an undeniable marketing asset. Its aim: to boost your image and enhance your company's identity.
With its vast universe, corporate photography covers everything from portraits to group photos, as well as the events you organize.
Corporate photography is essential to your communication, and here's why....

Whether you're looking for a photo shoot, an indoor or outdoor portrait, a corporate or institutional report or shots for your event, you need to choose the perfect professional photographer to meet your needs. But it's not always easy to find the ideal profile to capture your expectations.

Let these 10 questions guide you in your search.

Press photographers are first and foremost image journalists. As close as possible to current events, their role is to inform and bear witness. News photography often complements the article it illustrates. It helps the reader understand the context. But it must also speak for itself and show the whole situation in a single image.

Automotive photography: A sport, a passion

Car photography is a fusion of two loves: that of the image and that of the automotive world. Most photographers are freelancers, but above all they are enthusiasts who have succeeded in turning their devotion into a vocation. In France, Belgium and Luxembourg, the best automotive photographers share their emotions and points of view through their professional shots.

Automotive photography is as exciting as it is diverse. In fact, it encompasses several genres, including racing, rally, reportage, portrait and event photography, not to mention advertising.

To be a wedding photographer is to be a witness to one of the most beautiful days in a couple's life.

As a professional wedding photojournalist and reporter of exceptional events, he immortalizes all your emotions through his shots. He becomes the privileged narrator of your love story.

A true aesthetic and pictorial dimension for your images.

The Orton effect is a technique that allows you to enhance your images by giving them a "watercolor" effect.

The Orton effect or "Orton Imagery" produces an original vision of nature, portraiture, but also architecture, and gives the final work a soft, vaporous and somewhat unreal atmosphere. Ideal creations with impactful content for your communication.

If color photography is the representation of reality, then black & white photography can be considered the interpretation of reality.

There's something magical about grayscale images. A historic technique, with silver-based photography, it bears witness to the times. Despite the advent of color film in the 60s, black & white photography has remained timeless. Supplanted by a technical constraint, it has nevertheless quickly established itself as timeless.

The best photographers of tiny planets or tiny planets for your company's communication! Dare to create strong, different images.

Laphoto tiny planet starts out as a 360° panoramic photograph assembled and transformed into a sphere-shaped image. The photos are highly poetic, looking a little like the planet in "The Little Prince". To ensure that the final result lives up to our imagination, they require great skill on the part of the photographer.

Give your photo communication, projects and events a new perspective with our tiny planets images! Ideal photo creations for ethical and eco-responsible marketing plans.

Overprinting is originally a photo or video technique that involves printing the same part of a film two or more times. This is known as double exposure, or multiple exposure of the film.

With overprinting, photographers can free themselves from the image codes and models that are everywhere. A mix between the technical and the artistic on the one hand, and chance on the other. You have to dare to be different and give events a different perspective. A good way to reveal your creativity and highlight the beauty of the world with poetic shots.

Solidarity is at the heart of the Illuminations project in beautiful Brussels.

Artist Charles Kaisin has taken possession of the capital with his magnificent and humane "Origami for Life".

A collective work created during the first confinement, in collaboration with the Kanal Pompidou art center and with the participation of the Belgian population.

Thanks to a tutorial made available on social networks, the public responded positively. Many distinguished guests such as Julie Taton, Pierre Marcolini and Stephane De Groodt also took part in this fabulous initiative.

In March, the governments of France, Belgium and many other European countries announced a population lockdown to deal with the COVID-19 pandemic.

The news is hard on everyone, and photographers are not spared. The new watchword is "Stay at home".

It all starts with an idea, an intuition, a desire.

My name is Paul MARNEF.

Originally from Brussels, photographer and founder of the ISOPIX agency. I love a challenge. And that's exactly what this duo with Daïna LE LARDIC (co-creator of ISOWAY) represents for me: a new adventure for us.

We created the agency in September 2020 to offer our ideas, creativity and dynamism together.